As a founder, I’ve come to realize that the entrepreneurial journey is less about the destination and more about the stories we tell along the way. It’s about the small wins and the setbacks, the moments of clarity and the times of confusion. And more importantly, it’s about transparency: being honest about what’s happening behind the scenes.
That’s why I’ve decided to start this blog. Not just as a platform to showcase successes or to market my startup, but as a honest chronicle of the process. I want to document this journey authentically, sharing raw notes, lessons learned, and maybe even failures in real time.
Building in Public, But Longer Than a Tweet
You might have heard the phrase "building in public" thrown around a lot in startup circles. It’s about sharing your progress openly, on Twitter, LinkedIn, or other social channels. While those snippets are valuable, I see this blog as a more long-form approach. It’s a space where I can unpack ideas, reflect deeply, and connect on a more personal level.
Think of it as a diary, but one that’s accessible to anyone interested in the messy, beautiful process of building something from nothing. It’s about transparency, vulnerability, and growth, both for me and for the community that might follow along.
What You Can Expect from This Blog
Raw Notes and Real-Time Updates
This won’t be polished, perfect content. Instead, I’ll share my raw notes, initial thoughts, brainstorming sessions, sketches, and the early drafts of ideas. Sometimes, I’ll write about problems I’m facing or decisions I’m struggling with. Think of it as a behind-the-scenes look at the chaos and clarity that come with creating.
Lessons Learned. The Good and the Bad
Every step, whether successful or not, offers lessons. I’ll document what works, what doesn’t, and why. From technical hurdles to team dynamics, I believe that sharing these insights can help others avoid the same pitfalls, or at least understand that setbacks are part of the process.
Failures and Flaws in Real Time
Failure isn’t a sign of defeat; it’s an essential part of learning. I’ll be honest about my failures, what went wrong, what I’d do differently, and how I’m evolving from those experiences. My hope is that this openness fosters a community of honest dialogue and shared growth.
Why Build in Public?
Building in public isn’t just about marketing or gaining followers; it’s about accountability, community, and transparency. It invites others to learn from my journey, to ask questions, and to contribute their perspectives.
By sharing openly, I also hold myself accountable. There’s a certain discipline in documenting your progress regularly, one that keeps me motivated and honest.
A Personal Commitment to Authenticity
This isn’t about projecting perfection or success. It’s about showing the reality of the startup life: the uncertainty, the hustle, the moments of doubt, and the triumphs. I want this blog to be a space where authenticity reigns, where I can connect with others who are also navigating the unpredictable world of building something meaningful.
Final Thoughts
Starting this blog feels like both an act of transparency and an artistic expression, an ongoing story of ambition, struggle, and perseverance. I hope it resonates with fellow founders, aspiring entrepreneurs, or anyone curious about the real journey behind the scenes.
Thank you for joining me on this adventure
— Amrutha
